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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
For the first couple of years I started to monetize using banner ads — it was making around $8,000 a month. But then the pandemic hit and suddenly my ad revenue just disappeared. I knew I needed to pivot quickly. I rebuilt the app with subscriptions in mind, with premium features that would entice people to pay on an annual basis.
Pandemic forced an ads-to-subscriptions pivot — that is where the real money was
Ad revenue on a commuter app evaporated overnight in March 2020. The forced rebuild around annual subscriptions plus A/B-tested paywalls is what produced the $30K/mo business. Lesson for bootstrappers: ad-supported single-app revenue is fragile to one black-swan event; subscription pricing is what compounds. The crisis was the gift.
When you have Instagram or Tik Tok deliver you influencers with kind of their own algorithm you can be sure that these influencers organically will appear on people's algorithms like they're still being served up to people
Let Instagram And TikTok Algorithms Surface Live Influencers For You
David creates a fresh Instagram account that follows influencers his ideal users already watch, then lets the algorithm surface similar creators. This filters out influencers whose reach has quietly faded so he only sponsors people whose videos still get distributed.
There's a play for whatever you're stuck on.
Read all 2722 playbooks