Grok Imagine
Grok Imagine: turn your ideas into AI images
What is Grok Imagine?
Grok Imagine is a creative workspace for AI images, video and image editing. Describe your image or upload a reference photo, choose an image model, resolution, aspect ratio and quantity, review the credit estimate, then generate, refine and download. Also offers an AI video generator, object remover, background remover and image upscaler.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
It's not high production. It's not stuff that's working on Facebook and Instagram. It's raw and shot with an iPhone. Even editing in TikTok made the difference of it working or not versus using something that you created in Instagram.
TikTok creative must be raw, shot on iPhone, and edited in TikTok — polished content fails
TikTok's algorithm deprioritizes content that looks like an ad — polished graphics, professional color grading, and branded formats all signal paid content and kill organic reach. Stewart found that even the editing tool mattered: video edited within TikTok's native editor outperformed identical content re-uploaded from Instagram. The platform rewards authenticity signals at every technical level, not just content style.
You have a trigger — a person needs an external trigger to think about opening your app. For Tinder it's a feeling: I'm bored or lonely. For us we didn't have an emotion, but we did have the need for reminders, and so we leveraged push notifications very heavily.
Apps without an emotional trigger have to manufacture one
Alex frames retention as trigger plus delivered value. Apps without an inherent emotional pull (Tinder = boredom/loneliness) have to engineer one. For Greg, push-notification water reminders became the external trigger — the app is the trigger, and the user comes back because the trigger arrives.
There's a play for whatever you're stuck on.
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