GMB Scraper
Google Maps leads, ready for your spreadsheet by lunch
What is GMB Scraper?
GMB Scraper is a Chrome extension that exports public Google Business Profile listing data (name, phone, website, emails found on linked sites, social links, hours, ratings, Place ID/CID, coordinates) to CSV or XLSX. Built for sales teams, agencies and local SEO. Free plan: 200 records. Pro: $39.90/month.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
We figured out how to get people to pay — a smaller number — but now we're looking at how do we expand this to many many more people including people using it for free. Our paid penetration is 17% versus Duolingo's 8% — which means we can probably have a lot more people using the product for free.
Prove Willingness to Pay First, Then Build the Freemium Funnel Around It
Opal deliberately reversed the typical freemium trajectory: instead of building free usage first and monetizing later, they proved payment willingness before opening the funnel wider. With 17% paid penetration and a clear conversion baseline, the move to freemium is a deliberate growth expansion from a profitable position — not a leap of faith.
Maybe not the answer everyone's going to want to hear here: I tend to think most apps will hit that ceiling and it's actually very hard to break through it. The way we thought about it is more of accepting that as a constraint for the mobile business and then how do you architect around it.
Most apps will hit a $10-30M revenue ceiling — plan around it rather than hoping to be the exception
Falzon explains the mechanics behind the ceiling: organic App Store search is a finite pool you eventually max out; paid UA hits a ceiling when your CAC approaches your LTV cap. Most mobile LTVs sit under $100, which limits how much you can profitably spend on any channel. The constraint is structural, not a failure of execution. Falzon's advice: accept it as a given and either build a portfolio of several $30M apps, or find an organic breakout channel that the ceiling math does not apply to.
There's a play for whatever you're stuck on.
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