Founder CRM
Free Chrome extension to find your first 100 customers
What is Founder CRM?
AI finds relevant conversations on Reddit, X and Product Hunt. You write and send every message. Contacts, notes and next actions stay local in your Chrome profile. Free. Install Founder CRM from the Chrome Web Store: https://chromewebstore.google.com/detail/founder-crm/fmeahaiflfkmpkmfdcoaplncmiapbplc
Ready to launch?
Submit your product and get discovered by builders and creators worldwide.
Launch Now
FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I basically went into my dog park and just asked a load of people there who were walking their dogs... I said I'll give them a year free of it as a thank you for it and I just asked them to go through it sign up... I just put my phone record on. It was very lowkey nothing fancy.
Find your research subjects in their natural habitat — dog park beats Zoom
Solo founders skip user testing because it feels expensive and scary. Daphne's hack: find your target user in their natural habitat (dog park for a pet app, cafe for a productivity app), trade an annual subscription or a coffee for 20 minutes, record on your phone. An hour or two yields enough friction findings to reshape your onboarding.
We still have a million daily new installs and as I say half of those are reinstalls. It's worth for us to keep the content furnace and the virality going and not jeopardize it by trying to extract too much value.
Protecting the core game from hard monetization preserves word-of-mouth that sustains 1 million daily installs 13 years in
Subway Surfers founders set a non-negotiable rule: the core run is always free, players can always progress, and aggressive monetization walls are off the table. Thirteen years later, 1 million new installs arrive daily — half of them reinstalls from people who still think of it as their go-to game. The refusal to squeeze every dollar protects the viral word-of-mouth and TikTok-shareability that makes it discoverable to a new generation of players every year at zero paid acquisition cost.
There's a play for whatever you're stuck on.
Read all 2722 playbooks