FitFaat
Gym management software & app for Indian gyms
What is FitFaat?
FitFaat is gym management software and a mobile app built by Dai Software in Indore, India, for gym owners who still run their business on paper registers and spreadsheets. It puts the daily running of a gym in one place, so an owner can see what is happening without being at the front desk.
With the FitFaat Partner app on Android and iPhone, gym owners add and manage members, record membership plans and fee payments, and keep track of renewals and expiry dates. Attendance and check-ins are recorded in the app, and owners can send renewal reminders to members instead of calling each person. Staff can be managed from the same place, and owners with more than one location can follow every branch from a single account.
FitFaat has been in development since 2019 and is used by more than 1,000 gyms. Pricing is published openly and charged per year in Indian rupees based on the number of members, starting at INR 5,000 per year for up to 500 members.
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My core strategy is to do everything through organic. To get Curiosity Quench to 100,000 users was just finding a template that I can repeat over and over and over again — a very funny simple 2x2 images caption template, it's 6 seconds long, and having the pinned comment be go download and try our app... I posted the 2x2 template over now 300 times on two different accounts and they've driven 60 to 70,000 signups.
Find One Six-Second 2x2-Image Template And Repeat It Three Hundred Times To Hit 100K Users
Jack got 100K users from a single 6-second 2x2-image template posted 300+ times across accounts, with the CTA hidden in the pinned comment instead of the video. Once a format wins, don't get creative — recreate the exact same video and milk it until it stops converting. Engagement-bait captions (mixing up astrology/astronomy on purpose) farm comment volume the algorithm rewards.
what we tried and succeeded was actually sort of like a monthly plan anchoring So we essentially added like a small line next to our sort of yearly plan which says like that that price is equivalent of I like 10 $10 $10 a month
Show the per-month equivalent to anchor annual as a deal
Adding a single line showing the annual plan as its monthly equivalent next to a higher standalone monthly price drove a 10% lift in the US and 30-40% in Latin America. Michal attributes the outsized LatAm effect to lower purchasing power: when users see a monthly cost comparison, it feels far more affordable. The same anchoring mechanism works everywhere, but its magnitude scales with price sensitivity in the market.
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