Firstfruits
Bible time earns screen time
What is Firstfruits?
Firstfruits is a free iPhone app for Christians that turns time in the Word into credit for the apps that eat your day. Give 5 minutes in the Word, earn 1 credit, and unlock 15, 20 or 30 minutes of the apps you chose to limit, at whichever rate you set. It does not replace your Bible app: time you spend reading in the Bible app you already use counts automatically. When you really need your phone, an honest emergency exit unlocks it right away. It is not hidden, it is not punished and it will not break your streak. There are no ads and no subscription, and Scripture and prayer are never behind a paywall. Everything stays on your phone: there is no account, no server and nothing is sent anywhere. Requires iOS 17 or later.
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We started publishing reports and working with reporters to help them report on the issue — here's how many spam calls Americans are getting every month, here's how it's growing. When you accumulate multiple Wall Street Journal articles that reference you and Financial Times articles — that starts building a brand and organic halo.
Proprietary data plus press relationships beat direct ads — Robokiller built organic brand through spam-call reports
Falzon describes RoboKiller's content and PR strategy: the app had the largest dataset on US spam calls and texts, and Mosaic created a recurring monthly spam-call report that journalists and regulators (FCC, FTC) found genuinely valuable. The Wall Street Journal and Financial Times cited these reports repeatedly; cable news segments featured the data. No single press mention drove meaningful downloads — but the accumulated brand signal reduced CAC across all other channels and built credibility that converted skeptical users.
It's actually pretty surprising I think most people would view offline channels as the more expensive channels to go after and when you buy a certain way you can actually achieve cpms that are probably much much cheaper than Facebook for example.
Broad National Radio Buys Can Deliver CPMs Cheaper Than Facebook
The assumption that offline advertising is inherently expensive collapses when you buy broad. Babbel buys radio nationally at scale rather than paying a premium for host-specific reads. The resulting CPMs undercut Facebook. The trade-off is targeting precision, but for apps with broad audiences, this is a worthwhile swap — and one most app marketers never investigate because they assume the price is prohibitive.
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