Express Briefs· Listing syndication tool
Create once. Market everywhere.
Social·E-Commerce·Productivity·Marketing·Sustainability
What is Express Briefs?
Express Briefs is a listing syndication tool.
Create one listing and market it everywhere.
Write the brief once, then turn it into platform-ready captions for WhatsApp, Instagram, Facebook, LinkedIn, TikTok, Snapchat, Reddit and Quora. Built for real estate, automotive, e-commerce, restaurants, fitness, recruitment, events, local services, hospitality, fashion resale and wedding vendors. Built for the way people sell. Each industry page speaks the language of its market, so visitors understand the product fast and see themselves in it immediately.
1
Enter the brief
Drop in the details of your property, product, service, event or role once.
2
Get channel-ready copy
We generate captions and descriptions tailored to each platform and audience.
3
Copy, post and follow up
Publish faster, look more consistent and spend less time rewriting the same message.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
for BRP looking at us like we are a risk I think for any big company to say hey I want to partner with you... my goal throughout the entire process was just to mitigate that risk as much as possible.
You Are a Risk to Any Large Partner — Your Job Is to De-Risk Their Decision
When Bombardier Recreational Products reached out about an integration, Adam reframed the whole negotiation: BRP wasn't doing them a favor — BRP was taking on risk by working with an unproven startup. His playbook: find the internal champion, be hyper-responsive, over-deliver on every small commitment, and never ask for more than you can execute on. The goal is making your champion look like a genius for backing you.
We went on Craigslist and started saying 'hey, we're looking for people to weigh their plants every day twice per day for a couple months.' We had hundreds of responses. People thought it was cool to be doing citizen science — we ended up with people in Berlin and Sydney.
Crowdsource training data on Craigslist — citizen-science weight-tracking
Greg needed global plant water-loss data to train its ML model. Rather than build a warehouse, Alex hit Craigslist and got hundreds of volunteers — including across hemispheres (which mattered for solar-radiation modeling). The product's ML core was trained on data they didn't pay for, contributed by people who liked the mission.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
Comments
1No matter your business, creating high-converting listings and marketing content that fits the style of every major social media platform is now easier than ever.