Ember Websites

Ember Websites

Describe your business. Get a beautiful website, built and published for you.

Coming soonLaunches Monday, Nov 16 · in 14 days

Marketing

What is Ember Websites?

A website this good, without hiring a designer. Ember Websites turns a few sentences about your business into a beautiful website you can share today. No code, no templates, no designer needed.

Tell Ember about your business. It writes the words, picks a beautiful design, adds your photos and puts your site online. Want a change? Just ask: "add our Sunday hours" or "make it feel warmer."

Made for bakers, coaches, photographers, consultants, tutors and anyone who would rather run their business than wrestle with a website builder.

Try it in Claude or ChatGPT. Paste this: "Connect to Ember Websites at https://embersites.app/mcp, then help me build a website for my business."

Free to build and preview. Plans from $9/month when you're ready to publish.

Publisher

Joined Oct 2026

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FounderPlaybooks.

What other founders did to grow.

2722 dispatches from hundreds of founders, pulled from the week's best podcasts.

Onboarding
Requesting the phone number would cause such high drop off in it cause such high turn that you couldn't then monetize so by removing the requirement of a phone you would then monetize better correct.

Removing the Phone Field from Onboarding Fixed Conversion for Consumer Subscriptions

For social-community apps, collecting a phone number makes sense for identity verification. For consumer subscriptions, that same friction kills conversion and long-tail LTV. Removing the phone field dramatically improved both conversion and retention — a reminder that onboarding borrowed from one product type can be poison for another.

Distribution
TV worked really well for us pre-pandemic and during the pandemic because that older cohort was there and that was the medium in which they trusted for advertisement. Digital was not something they necessarily trusted as widely. Facebook was and still is to some extent King of that demographic — but TV worked really well when that audience was there.

TV and Radio to Reach Older High-LTV Demographics — Meet Them in Their Medium

Pray.com's primary audience is 45+ users who came to faith later in life and have higher lifetime values than younger cohorts. Rather than forcing this demographic into Instagram, Ryan ran TV and radio campaigns that met them in the medium they trusted. The result: TV buyers were 'blown away' by the effectiveness. The lesson is channel–audience fit: older high-LTV users respond better to broadcast trust signals than to performance digital.

There's a play for whatever you're stuck on.

Read all 2722 playbooks