EasyLaunch· Startup launch directory
Launch without the noise
What is EasyLaunch?
EasyLaunch is a startup launch directory.
How often have you been looking for a good directory that is easy to launch on, gives you traffic and a quality backlink for your SEO juice. EasyLaunch is the answer to these problems. It is the simplest way to find what just shipped. We're a clean directory of newly launched tools, no upvotes, no comments, no noise, so you can discover great products without the hype and clutter of other launch sites.
Browse by category, explore each tool's own page, and find your next favorite app. Makers can submit a launch in minutes and earn a free dofollow backlink just by adding the EasyLaunch badge to their site. No more hassle, it's that easy.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Our Elite price is $100 which is a lot to ask for in the App Store... but in the context of the user and what they're spending for their hobby — if you think about hunters spending thousands if not tens of thousands of dollars a year — and sometimes the deals you can get on these partners can make up the value of the app in a single purchase.
Brand Partnerships Can Justify a $100 Subscription When Discount Value Exceeds the Price
onX's Elite tier at $100/year bundles partner discounts from outdoor brands like First Light. For passionate hobbyists whose total annual spend on the hobby dwarfs the subscription cost, a single partner discount can recoup the price entirely. Contextualizing price against total hobby spend — not against other apps — eliminates sticker shock.
Measurement is everything. If you cannot measure what you do, all your efforts are a waste — you have no idea what you're doing. My main focus is to make sure that we are always one step ahead in terms of measurement.
Measurement obsession is the meta-skill — if you cannot measure it, you are guessing
Shireen Khi's operating principle: investing in measurement infrastructure is the highest-leverage marketing activity. It's not about any single tool — it's about maintaining a measurement stack sophisticated enough to give confident answers about what's working. Apps that run good campaigns but poor measurement stay stuck guessing which half of their budget is wasted.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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