
dEssence
Save it. Tracy handles what comes next.
What is dEssence?
Life doesn't arrive as tasks. It arrives as emails, links, screenshots, products and messages. Often all you know is: I'll probably need to do something with this later.
dEssence gives you Tracy, an AI assistant for everyday life admin. Most tools expect you to work out what to do before they can help. Tracy starts with the thing itself.
Send her something. She understands it, remembers the details that matter and comes back when there's a reason, so you can stop checking. Ask for a reminder at the time you pick, ask her to watch a price or your size, or hand her a long email and get back what to do and by when.
Ask her something. She uses what you've already shared to give you a useful answer.
Tracy stays quiet until there's a reason. You make the decisions, she keeps track. Works in the web app, the Chrome extension, Telegram and iMessage. Free plan, no card needed. Pro is $10 a month.
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What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
They had their sort of thing they'll say is like one man three platforms four months was how they built their first version because they weren't even planning to build an app... Paul on their team didn't even have React experience and he just learned on the fly.
Bluesky shipped one engineer, three platforms, four months
Bluesky had no iOS or Android developers and a tight timeline when they realized they needed a flagship app for their federated protocol. One engineer, Paul, learned React on the fly and shipped across web, iOS, and Android in four months. They still only have about three people working on the app today — a benchmark for what a focused crew can ship.
This was part of that Q5 you know of post Christmas to end of January when everything is really great for CSS companies.
Q5 Is the Best Season for Consumer Subscription Apps — Protect Your Campaigns Through January
Consumer subscription apps enjoy a powerful acquisition window from December 26 through January — driven by New Year's resolutions, gift card redemptions, and lower CPMs after holiday advertiser budgets expire. Losing campaigns to a creative ban during Q5 is especially costly. Prepare diversified creative stacks before peak season so a single takedown can't wipe out the window.
There's a play for whatever you're stuck on.
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