Dessa AI
Voice chat and text-to-speech studio in your browser
What is Dessa AI?
Dessa AI is an independent browser studio for live voice conversation and text to speech. Use Live Talk for microphone conversations with captions and a downloadable transcript, powered by GPT-Live-1. Use Text to Speech to turn a script into a WAV file with HeyGen voices. Credits are shared across both tools. Dessa AI is not affiliated with Block's Dessa research model. Practice speaking, rehearse interviews, or turn a script into a downloadable WAV without installing desktop software.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
On Instagram you are rewarded for building up a following and then over time you spend your time trying to extract value. TikTok is the exact opposite. Most videos that we learned are an entirely different audience every time. So you can assume it's a different auditorium of people every video.
TikTok's For You Page means every video is a cold pitch — unlearn Instagram's build-an-audience logic
The mental model that makes Instagram coaches fail on TikTok: Instagram rewards building a loyal following that you then monetize; TikTok's For You Page distributes each video to a cold audience algorithmically selected by interest signals. Every TikTok is effectively an ad to strangers. This means no callbacks to previous content, no assumed context, and hooks must be self-contained. Ladder had to actively unlearn Instagram behaviors with each coach.
my advice would be to just stop trying to be everything to everyone when I realized that basically picking one growth channel getting really good at it in our case it's paid search it was 100 times better than being mediocre at 10 channels so my advice would be just pick your single best level for growth get obsessed with it and measure it relentlessly
Pick One Growth Channel, Get Obsessed With It, And Beat Ten Mediocre Ones
Mickey credits his speed to growth on refusing to spread thin across channels. Going deep on Google search instead of dabbling in social, Reddit, and waitlists is what unlocked $40K MRR in seven months.
There's a play for whatever you're stuck on.
Read all 2722 playbooks