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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Catching something early on could be 1x of your cost and then 10x if you're fixing it by clean up downstream — because now you've got new data coming in that you'd have to continually add new iterative processes to fix — and then lastly at the last mile maybe 100x more cost if you have bad reporting that are actually telling the wrong things.
Fix Data Architecture Early: Upstream 1x Cost, Downstream 100x Cost
Bad data compounds like debt. Taylor Wells worked on Disney+ from the ground up and saw this pattern at enterprise scale: a misnamed event or wrong tracking structure that costs an hour to fix at launch costs ten hours mid-product and a hundred hours — plus wrong business decisions — at the reporting layer. The principle applies to solo indie developers: spend half a day thinking through your event taxonomy before you ship.
I would spend maybe $1,000 on ads and bring in about $300 in sales. I spent a lot of time trying to optimize these ads trying to get them more profitable but never really worked out... I cut the ads.
Cut Unprofitable Ads To Discover Whether Real Organic Pull Hides Underneath
Angus ran Google Search Ads for six months at roughly $1K spend per $300 returned. Killing ads exposed a hidden organic baseline of 2-3 signups per day — the real growth engine that paid traffic had been masking. Once he stopped subsidising the channel, the actual product-led growth curve became visible.
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