Convertlyft· Ecommerce conversion rate optimization tool
Find out why visitors don't buy, and what to change.
What is Convertlyft?
Convertlyft is an ecommerce conversion rate optimization tool.
Convertlyft shows Shopify and e-commerce store owners why visitors don't buy and exactly what to change to lift conversions. It analyzes how shoppers behave on your store, pinpoints the friction on product pages, carts and checkout, and turns it into clear, prioritized recommendations. Instead of guessing or running endless A/B tests, you get actionable fixes backed by real visitor behavior. Convertlyft is free to start.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
there's another arm of it that's going to be fully outsourced content production that's going to be the contact us for pricing because I can't do that for every company because it starts to feel weird and so there's going to be just way fewer opportunities there
Use 'contact us for pricing' when delivery is the real bottleneck
For high-touch services where Aaron personally does on-camera work, he deliberately hides pricing. The friction is the point: it caps inbound to a volume he can actually deliver on and signals scarcity. Public pricing is for productized offerings; bespoke work needs a conversation gate.
LTV at this stage I think is Fairyland I think it's like pitch deck metrics because the LTV in a business that's been around for two or three years or a business that just started to invest in growth it's a guess and you can extrapolate but it's not a really good system to understand in my mind your unit economics at that moment and so we've anchored the entire team in business to payback period
Manage paid spend by payback period — LTV at year 3 is a guess, not a metric
LTV projections for early-stage subscription businesses are extrapolations built on tiny cohorts — they feel precise but they are not. Ladder replaced LTV/CAC with payback period: how many months until gross margin from this subscriber recoups the acquisition cost? This metric is concrete, computable from real data, and drives the right daily decisions. Ladder hit profitability on a per-user basis in low single-digit months and could see it improving in real time.
There's a play for whatever you're stuck on.
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