Communal
Software for community centers and member-based organizations. Memberships, programs, volunteering, bookings, and giving on one member record.
What is Communal?
Community centers, member-based nonprofits, and associations use Communal to run memberships, programs, volunteering, bookings, and giving from one member record instead of a patchwork of tools. It covers membership sign-ups and digital cards, volunteer shifts and hours, donations and tax receipts, program registration and waitlists, facility bookings with automatic invoicing, and point of sale. Payments go through Stripe. It connects to Mailchimp, QuickBooks, HubSpot, Slack, and Google Sheets.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I tried blogging and building in public, that gets quite a lot of attention, however I don't think I get many users from doing that because my users don't seem to be using Twitter or reading my blog.
Skip Blogging And Build-In-Public If Your Buyers Don’t Live On Twitter
Angus tested content marketing and build-in-public and got engagement, but almost no paying customers. His buyers (people needing PDF bank-statement conversion) simply weren't on Twitter or reading founder blogs. Match the channel to where your actual buyers already are, not where founders hang out.
The most important thing is volume. You put out 300 creatives — one out of 300 will blow up but you don't know which one. No one is a genius who can tell you. If they tell you that, that's just the algorithm — Instagram decides which one is gonna be really effective.
Volume Wins Ad Creative — No One Can Predict Which 1 of 300 Will Blow Up
Cliff's core ad philosophy: produce as many creatives as possible, because predicting a winner is impossible. This is true for TikTok creators, YouTube influencers, and SEO writers as well — volume is the only reliable path to finding what works. Speechify produces 120 new creative pieces per week. At that cadence, the question shifts from 'will this work?' to 'how fast can we find the one that does?'
There's a play for whatever you're stuck on.
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