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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Don't mess with something that's really good. We look to refine but the main proposition is already there and there's a lot of users that really enjoy it — we have to continue to deliver on that.
When you acquire a great product, don't overhaul it — refine the edges
A common acquirer mistake is re-architecting a beloved product post-acquisition. Maple Media's rule: if the app already has loyal users, the product-market fit is proven. Day-one focus goes to implementing the Ivory platform (consistent infrastructure) and fixing presentation gaps, not redesigning the core. The value at acquisition is already there — protect it first.
We acquire those customers through word of mouth, social media, and a big part of that is actually our programmatic SEO campaigns where we bring in over 30,000 views a month just from Google.
Programmatic SEO drives 30K monthly Google visits on top of word of mouth
A programmatic SEO campaign sends over 30,000 monthly visits from Google, sitting alongside word of mouth and social as a top acquisition channel for a $30K/month SaaS. Scaling page generation around the niche turns organic search into a durable, compounding source of customers.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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