Cloud Residents
A real US home address, wherever you live.
What is Cloud Residents?
Cloud Residents is a residential virtual mailbox for non-US residents, expats and digital nomads. Instead of a commercial mail store (CMRA) address that banks often flag, you get a real residential street address at a private home. Mail is photographed the day it arrives with instant email/Telegram alerts, scanned on request with an AI summary, and forwarded worldwide at up to 80% off retail postage. Business-name mail for your US LLC, optional lease agreement for proof of address, no USPS Form 1583 or notary. $299/quarter or $999/year.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I tend to have like the pillars — the channels that are working where I continue investing massively in this channel — usually 30% will go to just testing new things, and in the meantime I will expand my budget like starting to explore new channels knowing that for some of them it's going to take longer.
Reserve 30% of paid budget permanently for testing new channels
Concrete portfolio rule: keep pillar channels funded, but always carve out roughly 30% of paid spend for testing new ones. This guards against platform dependency and creative fatigue while compounding learning across the funnel — so when a pillar saturates you already have the next winner warming up.
My professor told me: strategically, you know who your customer is — they're the person that gives you money.
Your real customer is whoever pays you — not whoever uses the product
Talking Parents initially targeted courts and judges as their customer, even sending the co-founder to courthouses around the country. Revenue only took off when they reoriented entirely around parents. The lesson scales universally: however logical the indirect channel looks, the person funding your roadmap should be the person you design for.
There's a play for whatever you're stuck on.
Read all 2722 playbooks