Cilevi
Screen recorder and cinematic video editor for Windows
What is Cilevi?
Cilevi is a native screen recorder and video editor for Windows 10 and 11, built for product demos, tutorials and walkthroughs.
Record a display, window or selected area with webcam, microphone and system audio. Cilevi adds click-based zooms, a smooth cursor and a styled background automatically. Its editor includes a multi-clip timeline, transitions, text and shape overlays, blur and mosaic regions, transcript-based editing and on-device captions in 99 languages. Export MP4 or GIF. Recording, editing, captions and export run locally.
Available on Microsoft Store with a full-feature seven-day trial. After the trial, a US$50 one-time purchase keeps the app available with no subscription.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
all of those 13 million registered users they don't all of a sudden just start buying just because you put a shop in their face which in retrospect makes sense but like it's been much more of a challenge
Commerce layered on social did not convert — even when it made logical sense
Fishbrain added a marketplace three years before this episode with a logical thesis: users see what gear someone used to catch a fish, one click to buy it. In practice, 13 million registered users didn't convert to shoppers at any meaningful rate. Most commerce revenue came from the web, not the app. The mental mode of using a utility or social app doesn't automatically include buying — that purchase habit has to be built separately.
You could animate this button and just making it more liveable and in a way that it attracts more attention than just having it static here.
Animate the CTA button — a static button loses to a pulsing one every time
A motionless CTA button competes equally with every other element on the paywall. Adding a subtle pulse or breathing animation draws the eye to the single most important tap target. This is one of the lowest-effort paywall changes with some of the highest return — most apps ship a static button and leave easy conversions on the table.
There's a play for whatever you're stuck on.
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