
CertWorthIt
Shows how often real job ads name certifications and course certificates, so you can judge whether a certificate is worth it.
Analytics·Education·HR & Recruiting
What is CertWorthIt?
CertWorthIt is a directory of job-ad data that shows which certifications and course certificates employers actually name. The site counts job ads from Adzuna across 10 countries, covering 411,984 job ads and 105 certifications as of October 2026. Its pages show, for example, that in the United States employers name PMP in 24% of project manager job ads, while the most-named course certificate, Google Data Analytics, appears in 7 of 6,094 data analyst job ads.
The site is aimed at people deciding whether a certificate is worth the time and money, including first-time job seekers, people switching careers, and those seeking a promotion. Users can check a certificate, browse certifications by field such as cloud, cybersecurity, data, AI, or project management, start from a specific job, compare certifications head to head, and see the most-named certification in each country.
What sets it apart is that every figure is tied to a job-ad count and links to its source, and the same ads are used to compare the named skills against the certificates. The site also offers a country-specific certificate report by email and a quiz that asks four questions to suggest a starting point. The site states that it uses AI to analyse the data and write its pages and reports.
Ready to launch?
Submit your product and get discovered by builders and creators worldwide.
Launch NowFounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Get manual tasks that people currently pay for which could be significantly enhanced or substituted by existing or imminent generative AI.
Find Manual Tasks AI Can Replace Before Anyone Else Does
Ramsri spotted quiz creation as a paid, labor-intensive workflow in 2020 and waited for the AI to catch up. Tracking the frontier of what AI can newly do is itself a product-ideation strategy that finds pre-validated demand before tools exist to automate it.
I have consistently found that if you mention a con potentially I've seen has improved conversion rate.
Mentioning Your Product's Cons On Camera Consistently Lifts Conversion Rates
Ben deliberately names downsides of his own product during launch videos. Searchers arriving from review-intent queries are already skeptical — they've likely been burned by scammy competitor apps. Acknowledging a con signals honesty and differentiates the product from low-quality alternatives that make only optimistic claims.
There's a play for whatever you're stuck on.
Read all 2722 playbooks