
Brandwave
See what your marketing did. Know where to invest next.
Analytics·Productivity·Marketing
About
Brandwave is a marketing intelligence platform for marketing leaders, CMOs, founders, and teams that need a clearer view of marketing impact.
Marketing happens across many channels, but the evidence is usually scattered between social platforms, spreadsheets, analytics tools, surveys, and business systems. Brand-building activity may influence demand without producing a direct click or conversion, leaving teams with an incomplete picture of what worked.
Brandwave brings your marketing activity, spending, results, and brand signals together on one timeline. Record creator marketing, events, out-of-home, broadcast, print, PR, podcasts, and other activity alongside business results, customer-reported attribution, and changes in brand demand.
Use Brandwave to:
- See marketing activity, spend, outcomes, and brand signals together
- Measure creator and cross-channel marketing performance
- Compare campaigns with what happened afterward
- Spot trends across your marketing history
- Prepare evidence-backed reports and budget discussions
- Decide what to scale, test, change, or stop
- Query your marketing record using your existing AI tools
Unlike channel dashboards and last-click analytics, Brandwave is not limited to activity that produces an easily tracked conversion. It helps you examine multiple signals without pretending every result can be attributed to a single campaign or click.
Brandwave works alongside your existing marketing stack, giving your team one queryable marketing record without requiring you to replace the tools you already use.
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Launch NowFounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
In your paywall you optimize the UI and UX so that you're really pushing that lifetime subscription... on your P&L is going to really bump up your revenue. However, to the person who's about to acquire that app, they suddenly cannot monetize those users that you've just sold a lifetime subscription to. So you're actually kind of shooting yourself in the foot.
Pushing lifetime plans pre-sale destroys the buyer's future LTV
A classic pre-exit red flag is reshaping the paywall to maximize lifetime purchases — inflates short-term revenue but strips future monetization from the buyer. Diligence catches it, negotiations collapse. If you must optimize before a sale, push marketing spend (which generates diligence data) rather than profit cuts or lifetime pumps.
Monthly membership which is right now at $29, that will be $39 to $49 in next 6 months. And we're also doing a heavy 40% discount on yearly membership.
Pre-announce a price hike to make today's price feel like a steal
Publicly committing to a future price increase creates urgency on today's price and signals confidence in the product's trajectory. Pair with a steep annual discount to lock in cash and reduce churn before the hike lands.
There's a play for whatever you're stuck on.
Read all 2722 playbooks