Botn - Modern Sales OS
Automate your next sales move.
What is Botn - Modern Sales OS?
BOTN is an AI-powered sales automation OS that helps individuals and teams turn contacts into revenue. It brings contacts, customer notes, campaigns, follow-ups, and pipeline management into one simple workspace. Users can import contacts, organize customers, track conversations, create sales campaigns, and get AI recommendations on who to contact, when to follow up, and what to say. BOTN is built for personal salespeople, small businesses, and growing sales teams that want a faster way to manage customer relationships and automate daily sales actions without using a complex traditional CRM...
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
If you stacked up all the time on iteration between activation in the product and using our product and levers that we know are correlated to workout completions versus iteration on deals it would probably be 90% product 10% deals.
Spend 90% on Product Activation, 10% on Discounts — The Ratio Matters
Greg's team allocation ratio is a useful benchmark: 90% of iteration effort on product activation (increasing the percentage of users who complete their first and second workout) and only 10% on discount and coupon mechanics. Most teams invert this, mistaking conversion-rate lifts from price cuts for product-market fit. The activation-first approach builds durable retention; discount-first builds churn-prone cohorts.
I didn't actually write a single line of code in this entire codebase, but we use Cursor. We finished the MVP February 2025 and launched. We use React Native Expo as our framework, Superbase for database and backend, Claude Code and Codex as our coding agents, Mixpanel for analytics, RevenueCat, and for our marketing site we use Vercel and Next.js.
Ship A Non-Technical-Founder MVP In Weeks Using Cursor And Coding Agents
Jack is non-technical but shipped the MVP within weeks by leaning entirely on Cursor and coding agents like Claude Code and Codex. The stack stays lean and standard: React Native Expo, Supabase, RevenueCat, Mixpanel, Vercel and Next.js — short build time, focus on content.
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