Better Launch
Post your product and get discovered fast with a DR 65 backlink in front of early adopters.
Analytics·Productivity·Marketing
What is Better Launch?
Better Launch is a product directory where builders, founders, and early adopters can share a product and get it discovered. Products are submitted through the Launch Now button, and they appear in the Latest launches section, which can be viewed by this week, last week, or last month. The site reports 405,600 unique visitors in the past 30 days.
The platform is positioned around two outcomes: visibility with early adopters and SEO value. According to the page, a launch comes with a DR 65 backlink, which the site presents as a way to boost search engine optimization, alongside exposure to tens of thousands of early adopters.
Listings on the page span categories such as marketing, developer tools, productivity, analytics, and AI and machine learning. Navigation includes Directories, Playbooks, and Pricing sections, and a countdown shows the time until the next launch.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Your app should be the best one for one specific person — it will be absolute disaster for everyone else.
Your MVP Must Be Better, Faster, and Cheaper for One Specific Person
Nick's framework explicitly requires the MVP to win on three axes simultaneously for a single ICP, not to appeal broadly. This focus means you can outcompete incumbents who serve everyone adequately but no one perfectly. Deliberately being a 'disaster' for most people is the strategy, not a flaw.
Here's the top five apps I use for tracking my progress in the gym — you name five different apps and then your app is one of them. It's a genuinely useful video, similar to SEO strategy where it's like these are the top five credit cards — it's still genuinely useful and a certain percentage will follow the call to action.
"Top 5 apps for X" list format — name competitors, yours is one — drives organic app installs
Positioning your app inside a curated 'best of' list feels editorial, not promotional. Naming real competitors lends credibility, and the viewer gets genuine value — which means they watch longer and trust the CTA more. It mirrors how affiliate SEO content works: be useful enough that the recommendation feels earned, not forced.
There's a play for whatever you're stuck on.
Read all 2722 playbooks