AttorneyCore
All-in-one practice management software for personal injury law firms
What is AttorneyCore?
AttorneyCore is an all-in-one practice management platform built for US personal injury law firms. It covers matter management, time tracking, billing and invoicing, IOLTA trust accounting, client intake, document management, team chat, court deadline tracking, and an AI co-pilot — everything a PI firm needs in one system.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I didn't have a better name — because the content of it was so generic. It's the early days of the App Store so you could just pick a proper noun and it would be available… if you want an audiobook and you search 'audiobooks' it's an exact name match.
Name Your App the Exact Keyword Users Search For
David stumbled into one of the most durable ASO strategies by accident: naming an app after the exact search term users type. Years later, 'Audiobooks' still captures high-intent search traffic because the name itself is the query. The lesson extends to any niche where the category term isn't yet taken — own the noun before someone else does.
you click it and it breaks or you have made some graceful failure You should be able to do that on 100 people or 10 people and well then we're not going to get enough uh predictive power But I'm kind of okay and I paint a door that you get like 70% certainty
Paint the door before you build the room
Before writing real code for a feature, show 100 users a button or screen for it, let them click through to a graceful failure, then survey them. A fake door to 100 people gives ~70% confidence on intent signal — enough to justify the real build or kill it. Hulls explicitly calls this the alternative to statistically-burdened percent rollouts: get the learning cheap, then commit.
There's a play for whatever you're stuck on.
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