Another Directory
Because apparently the internet needed one more.
Developer Tools·Productivity·Marketing
What is Another Directory?
Another Directory is a website listing new software tools. Each tool gets its own page that says what it does, who it is for, and what it costs, along with a link to the tool's site. Visitors can browse new tools, explore categories, or search for a specific tool.
The directory is aimed at makers who want their software listed and at people looking for new tools to try. Makers can submit a tool by pasting their website, checking the auto-generated draft listing, and then adding a badge or paying for Pro.
Listing is free with a badge, which gives one dofollow link and a live listing right away. Pro costs $29 once and includes two dofollow links and 7 days in the featured row, with no badge required. Advertising slots are also offered at $49 a week.
Every listing links to the tool's site, and the directory describes itself plainly as new software, listed by the people who make it.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Somebody may be looking for invoice and may end up at Excel because not everybody is like a business owner looking for a QuickBooks type of solution — sometimes you just need something very simple.
Jobs-to-be-done keywords beat brand keywords — target "invoice" not "Excel"
Microsoft builds its ASO strategy around what users are actually trying to accomplish: resume creation, note taking, invoice creation, budgeting. Users searching a task keyword — not a brand — are high-intent acquirers. Mapping your app to specific jobs-to-be-done in your keyword bank surfaces it to users who wouldn't search your brand name.
we'd like to transition over time to having high enough quality content that we have subscribers... we have a little bit more creative control um and other benefits that come with not basically ad sponsorship
Migrate ads to subscription for creative control
Ad-funded is a starting point, not the destination. Plan the migration to subscription pricing from day one — not for revenue, but for creative control and freedom from advertiser pressure. If your content bar is high enough to retain a paying audience, you can kill an entire revenue stream (like a flagship podcast) the moment it stops serving the business. Optionality comes from owning the demand side.
There's a play for whatever you're stuck on.
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