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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Everyone comes to web2app thinking they'll save 30% on fees or get better attribution. Those are rarely the reasons it actually works. The real value — different audiences, owned data, new retention levers — only becomes visible after you've run it for six months.
Developers go web2app for the wrong reasons — and discover the real value on the way
Petit has observed a consistent pattern: apps adopt web2app expecting fee savings or attribution improvements, only to find those benefits are modest or offset by lower web conversion rates. The durable advantages — reaching audiences unreachable via App Store ads, owning the payment relationship, unlocking win-back flows — only become legible through experience. The implication: commit to web2app as a long-term channel, not a quick financial optimisation.
Go to Ahrefs keywords explorer and leave this as blank, just click search. Then apply filters: include 'AI' and 'generator', add a KD filter of less than 10, then a volume filter of at least 1000 monthly search volume. Now I see all the AI generators that have very low keyword difficulty.
Ahrefs keyword filter stack: blank search, include term, KD under 10, volume over 1000
Bhanu's exact discovery flow is a blank Ahrefs search, then layered include-term, KD<10, and volume>=1000 filters. The blank-search trick surfaces keywords you'd never think to type, and the KD<10 ceiling lets any new domain rank without backlink work.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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