AFP.MONSTER
Facebook and Instagram automation tool
What is AFP.MONSTER?
AFP.MONSTER is a Facebook and Instagram automation tool for creators, businesses, agencies, Instagram shops, and e-commerce: it works for anyone with a Facebook Page or Instagram account. It helps teams running Facebook and Instagram (including ads) hide spam and scam comments automatically and turn comments into private DM conversations.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
In order for gamification to work well there's got to be an underlying experience that's actually good for the people and they know it if the gamification is used for you to watch more ads you may be successful shortterm but long term it's not going to work.
Gamification Only Works If the Underlying Experience Is Genuinely Valuable
Anton warns against gamification as a manipulation layer on top of a mediocre product. Duolingo works because learning a language is intrinsically valuable; Sweatcoin works because walking is genuinely beneficial. When gamification serves an underlying experience users already believe in, the game mechanics amplify that belief. When gamification is purely extractive (designed to drive ad views or increase session time for its own sake), users eventually recognize it — and the backlash is proportional to how long they felt deceived.
You look a bit more deep and you realize oh a lot of people are putting the auto-renew off at the beginning and what they're doing is they're asking for a refund and then they're getting the offer — so you are actually like net negative.
Winback campaigns can go net-negative when users exploit the cancellation offer to grab a refund
A winback campaign that looks great on surface metrics can be destroying value underneath. When users learn that cancelling auto-renewal triggers a discount offer, some deliberately cancel, claim the offer, then request a refund — netting you nothing (or less). Always check refund and chargeback rates alongside win-back conversion before calling the campaign a success.
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