“We are now at monthly $14.99 no free trial which led to great results so I highly recommend it for anyone that is hesitating definitely try it.”

Remove Free Trial on Monthly to Get Immediate Revenue From Lower-Intent Users

Zumba dropped the free trial on their $14.99/month plan entirely. Users who choose monthly over the annual plan tend to be lower-intent — a trial often means they test and churn without converting. Charging upfront for the monthly option filters for genuine intent and produces immediate revenue, while the annual free trial handles higher-intent users separately.