“For a long time I thought that to be an entrepreneur you had to just come up with something that no one ever thought about it got to be revolutionary and I learned that that's definitely not the case there's actually a lot of opportunity Google Analytics is not that good maybe I could build an alternative”

A sharper take on an existing problem beats inventing a new one

Email has existed 50 years and Resend isn't the only provider. Zeno picked one niche — developers — and nailed it before expanding. Plausible vs Linear shows the same template works for both bootstrapped and VC paths. The opening isn't novelty; it's a sharper take on a category users already understand.