“I could create a values page and talk about all the things that we care as a team and then write that down or I can demonstrate on the most important real estate that I have on the web which is the first load on my homepage”

The homepage is your values page — show craft, don't describe it

Resend's homepage opens with a rotating Rubik's Cube — nothing to do with email. The signal: technical excellence, attention to detail, a team that cares. Zeno repeatedly pushed launch back week by week to get it right. Pick one visible artifact that proves the values, instead of writing them down on a page nobody reads.