Founder Playbook

Content
I want them to click uh because that helps with clickr raids and then possibly sponsorships and all that so I have a lot of links in my newsletter where they can click if I'm WR if I'm talking about an episode I will say oh like I did this episode with arvit yeah interesting I'll highlight that this episode as clickable but then I'll I'll highlight it again later being like Oh we talked about this and then I'll highlight that

Train newsletter readers to click by seeding multiple link anchors

Opens are a noisy metric — someone can open and close without engaging. Clicks are the real signal. Seed two or three clickable anchors to the same destination inside every newsletter to lift CTR, create measurable engagement, and make the asset sellable to sponsors. The clicks are the proof real reading happened.


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Yong-Soo Chung
Urban EDC / French Bulldog shop / 3PL / First Class FoundersSerial entrepreneur · personal holding-company model · podcast host
The Bootstrapped Founder
Yong-Soo Chung — Surviving Serial Entrepreneurship· 81:22
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