“I'm not afraid of selling a business or even shutting it down if it doesn't work out it's really the lessons that you learned that you can take and carry forward and like you can build something way faster because you've compressed that learning time now”

Shutting a project down is delayed success, not failure

Yong-Soo killed an iPhone app in 2009-2010 when traction didn't come and outsourcing costs ran high. The frame he uses now — 'delayed success' rather than failure — is the operating system that lets him keep shipping new bets without ego damage. Permission to cut a project early and recycle the compressed learning into the next launch.