“We actually started a 3pl business also third party Logistics so we ship out products for other e-commerce brands and this happened very naturally because, you know, we had inventory we shipping out and we had a lot of issues with our fulfillment center so we started this business”

The next business is usually the workaround you've already built

The third business wasn't ideated in a brainstorm — it came from being the customer of a broken service. Yong-Soo had inventory, hit fulfillment problems, and the fix became a product other e-commerce brands would pay for. The next thing to ship is often the workaround you've already built for yourself.