“Right now we're exactly at 6.8 million ARR… right now it's only PLG. We just passed actually 2 days ago 10,000 customers that are paying us between $40 and $500 a month.”

A wide $40–$500/month PLG ladder scaled to $6.8M ARR with zero sales motion

A self-serve SaaS can scale past $6M ARR on pure PLG with a price band that starts at $40 and stretches to $500 per month. The wide ceiling matters — it lets power users self-select into bigger plans without ever needing a sales motion.