“An important part is not to be boring. I think it's better to be more personal, share your personal story, have a personality, have controversial takes — maybe, if it's something you actually believe in — because that's how you get people to notice you.”

Don't be boring — personality and controversial takes are how strangers notice you

A neutral, professional feed gets ignored. Lead with personal story and sharp opinions you actually hold — controversy that reflects genuine belief is the cheapest way to break through the noise and earn attention from people who don't know you yet.