“With every new release I would frame it as a new launch… I try to frame every single launch to make it make sense to new people that don't know me, that don't know Chatbase.”

Frame every feature release as a fresh launch for people who have never heard of you

Most founders treat shipment two and three as feature updates, which loses anyone who missed the first one. Re-introduce the product from scratch every launch so a cold viewer can grasp it in seconds and convert.