Founder Playbook
Mindset
“I really think the AI Revolution shouldn't be feared. Apple's teeing us up — they're going to give us APIs to access their LLMs, the AI features will be able to access your app. I'm a lot less worried about apps getting left behind by this.”
AI won't kill apps — it's creating a new app revolution on a platform that already has context, sensors, and user trust
The mobile device's persistent presence, sensor array, and granted permissions give it context advantages that desktop AI tools struggle to replicate. Rather than displacing apps, Apple Intelligence is designed to route user intent through them. Developers who build with App Intents and adopt Apple Intelligence APIs are positioned to have their app surface at the exact moment a user expresses relevant intent — a new distribution channel on top of the existing one.
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David Barnard, Jacob Eiting & Charlie Chapman
RevenueCatApp Store Commerce experts covering WWDC 2024 updates
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WWDC 2024: What Apps Need to Know· 8:00