“It's a fun platform to experiment but understand if you're trying to make a business this is a really really small audience still. I still think of it like it's a publicly available dev kit.”

Vision Pro is a publicly available dev kit — experiment if you can afford it, but don't build a business on it yet

Apple Watch, at launch, sold far fewer units than the iPhone or iPad yet was seen as a failure only because expectations were so high — Vision Pro is in an even earlier phase. The commercial opportunity is not yet there: hundreds of thousands of units compared to tens of millions for prior platform launches. Developers with bandwidth and financial flexibility can explore creatively, but building a business on it today is premature.