“You can nominate your app for featuring now and it's cool because you get to actually say when these new features are launching, when your 3.0 is launching, and then you get to pitch it to Apple in a more directed way.”

Nominate your app for App Store featuring — Apple now has a dedicated self-serve UI for major release pitches

Apple added a structured featuring nomination flow inside App Store Connect, letting developers flag upcoming major releases and pitch editorial reasons for featuring directly. Previously, this required personal contacts or luck. This lowers the barrier for indie developers to get in front of Apple's editorial team at the most commercially impactful moments — version launches, seasonal updates, or significant feature drops.