“Every time we've raised prices or busted out to new tiers, we've made sure we bundled that with a group of value that customers had asked for — so we could say yes, we're raising prices but we're bringing you new features you asked us for.”

Bundle every price hike with concrete new features users already asked for

When Talking Parents raised from $4.99 to $9.99, they added accountable calling — a feature users had specifically requested in surveys. They expected to lose 50% of subscribers; they lost roughly 25%. Tying each price increase to a named, requested feature neutralises the emotional resistance and demonstrates that you're listening.