“We bring in experts and provide value to customers through our Coffee and Co-Parenting webinars — so they feel like they're getting more than just the app.”

Expert-led webinar series builds community and maps directly to subscription retention

Talking Parents runs recurring Coffee and Co-Parenting webinars featuring therapists, negotiators, and influencers. These are tracked in Bloom Reach so Vince can see the exact customer journey from attending a webinar to upgrading a subscription. Community programming turns a transactional app into an ongoing relationship — and gives paying subscribers a reason to stay beyond the core product.