Founder Playbook
Content
“first bucket again is evergreen so a video that I know that if I post today it will still keep on getting views a year two years from now the second bucket is news relevant type videos that get a lot of views in the first two or three days and then die out then the third is just sort of viral like Mr beast like videos but applied to software”
Mix Three Content Buckets to Balance Evergreen Traffic and Viral Reach
A sustainable YouTube content strategy requires mixing three distinct video types: evergreen tutorials that compound traffic over time, news-driven videos that spike and grow the subscriber base, and viral-format videos that maximize reach. Relying on only one type leaves serious distribution on the table. Rotating across all three ensures steady audience growth alongside durable asset-building.
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Starter Story
I Built a $1M SaaS Using YouTube· 3:39