“what we did do well was we really communicated with the mint folks primarily through Reddit and just said hey here's kind of our philosophy... people like that okay these folks sound authentic they sound like they're here to like actually listen to us.”

Use Reddit to Rebuild Trust With an Audience That Just Got Burned by a Competitor

Former Mint users arrived distrustful — they had just had an app they relied on ripped away by a company that did not care about them. Monarch's response was not polished marketing but direct, honest engagement on Reddit, leaning into the founder's history as Mint's first PM. For any app capturing users from a disrupted competitor, authenticity on community platforms matters more than ad spend during that critical window.