Founder Playbook
Product
“we have a roadmap... people can submit requests they can view the road map... we have I think over 15,000 votes on different items and people write like dissertations around their theory of how they budget.”
Build a Public Voteable Roadmap So Customers Co-Create the Product With You
Monarch uses ProductBoard to run a fully public, voteable roadmap any user can access from the settings menu. Beyond feature prioritization, the system lets the team reach out directly to voters of a specific feature and walk a clickable prototype past them before any full build begins. This tight feedback loop means fewer wasted iterations and a customer base that feels invested in the product's direction.
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Val Agostino
Monarch MoneyCo-founder & CEO of Monarch Money; first PM at Mint.com; subscription personal finance app that saw 20–30x daily signup surge when Mint shut down in late 2023.
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Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money· 13:20