“there was enough Canadian Mint users that were super frustrated... many of them were like hacking Monarch and changing their IP address... we finally just said okay we're going to turn this on.”

Demand-Led Expansion: Let Users Hack Around Geo-Restrictions Before You Build

Monarch had no Canada plans for the next 12 months. But when users actively spoofed their location to sign up, the team recognized an unambiguous demand signal and did a quick beta toggle. The experience was not perfect — Canadian institution data quality lagged the US — but Monarch offered refunds to dissatisfied users and built goodwill. Demand-led expansion with a clear quality caveat beats waiting for a perfect rollout.