“the most important thing is you have a good product. There's no amount of marketing and kind of re-emailing and retargeting that you can do that's going to beat a good product and a service people are happy with”

Good Product Beats Retargeting — Build Something People Are Happy With

When asked directly about keeping paying users coming back, Ure dismissed sophisticated retention tooling and pointed back to product quality as the primary lever. For Parakeet AI specifically, where credits are consumed per session, repeat purchases hinge entirely on whether the product delivered value the first time. This reframes retention from a marketing problem into a product quality problem.