“I tested so many things out and then the thing that worked really well was organic short form content... in the last year we did about 200 million organic short form content views that generated about 600,000 page visits over 6,000 orders and altogether about $300,000 in revenue.”

Choose One Marketing Channel and Dominate It Before Moving On

After failing with Facebook ads and Google ads, Ure committed fully to organic short-form video for his car device business. Rather than spreading effort across channels, he picked the one with the highest signal and doubled down relentlessly. 200 million views and $300K in revenue followed without spending a dollar on ads.