“I must have sent out like hundreds of emails to different content creators that I saw on TikTok and just kind of pitching them the idea of my product”

Find a Co-Founder Who Owns Distribution, Not Just Code

Ure cold-emailed hundreds of TikTok creators until one believed in the product and filmed a video that went viral on his second attempt. The partnership runs on a pure revenue split, aligning incentives without salaries or equity complications. This pattern — technical founder pairs with a distribution-native co-founder — was the direct trigger for 200 million organic views and $300K in revenue.