Founder Playbook
Idea validation
“kind of like fake Traction in the sense that it's like we have 20K of Mr but actually those are like Consulting contracts and you've kind of like spun out a product but that product doesn't really have the same amount of traction and you're kind of like playing a little slight of hand here”
Watch for fake traction — consulting revenue dressed as product MRR
A common pattern Tringas rejects: founders reporting 20K MRR that turns out to be services contracts loosely attached to a product, or signed LOIs from customers who haven't actually paid. When validating traction — yours or anyone else's — separate paid product revenue from consulting and intent signals. The numbers must reflect the thing being sold.
T
Tyler Tringas
Calm Company Fund (fka Earnest Capital)GP · founder-friendly capital for bootstrapped SaaS · shared-earnings model
The Bootstrapped Founder
Tyler Tringas — Investing in Bootstrapped SaaS· 36:01