“I think that's the difference between people there are people who are really great between zero and one but I discovered over the last decade I would say that I'm really good between one and 10 or one and 100 but not from zero to one it's a very different skill set”

Recognize whether you're a 0-to-1 builder or a 1-to-100 scaler

Founders typically excel in one phase of the company lifecycle. The 0-to-1 builder thrives in ambiguity; the 1-to-100 scaler thrives on operating leverage. Forcing yourself through every stage burns out one of those modes. Structure ownership and exits around which phase you actually love.