“it's also a small ticket so the the the price of this product is like 69 EUR or dollars a year so people don't really worry about it's not a big not a big price tank um and then they stay for a long time and also usually propagates virally into an organization once one developer is using it the next one is using it”

Design for the second user inside the same organization

For developer/prosumer tools, the onboarding moment that matters most isn't the first user's signup — it's the second user inside the same company. Make the product trivially shareable (low price, no procurement, individual license, obvious 'look what I'm using' surface area) and growth compounds without paid acquisition.