“everybody looks for for profitable growth at the end of the day um so uh are you able to acquire customers at a at a decent price so kind of the the CAC to LTB ratio um are those customers staying so turn but also uh upsell downgrades uh developments looking at the cohorts looking at how happy are clients”

Acquirers want one thing: profitable growth that shows in the metrics

When a buyer with 20+ SaaS businesses says everyone is looking for profitable growth at decent CAC-to-LTV, sticky cohorts, and happy clients, that's the bar. Build for those metrics from day one and acquisition becomes a side effect of running the business well. Customer love shows up in those four numbers — instrument them so the story tells itself at exit.